Features: This is the new all white GHD Pure ceramic hair straightener. Now packed with even more of the latest technology and features. The GHD Pure is multi-voltage so you can take it away with you, look your best on your holidays as well as at home. Variable temperature control gives you even more control. The GHD Pure has auto-shut off as well as a full two year manufacturers guarantee for greater peace of mind. New deeply sprung ceramic plates with even faster heat up are more responsive and offer greater control. The GHD Pure beeps to let you know the iron is hot and ready to use. Also beeps when it automatically goes into shut down. Continues beeping for a further 15 minutes until completely cold. More durable and longer cable with improved design.